Wednesday, January 18, 2012

Poking the Box

I like the way Seth Godin thinks about this. It's very stimulating in moving me forward. And yes, this is the cover of the book.

Poke the Box
by Seth Godin

From the Book Jacket

Here’s what’s missing: Instigation. Initiative. The forward motion that breathes life into an organization and teaches us what works.

We’re waiting for the one who explores, creates and makes a ruckus. We need you to poke the system and see what happens, to learn form it, to adjust and to repeat.

Your organization has everything it needs; the plant, the brand, the people, everything. Except …

The only thing missing is your ability to provoke, instigate and discover. Go, go, go.

Poke the Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it.

We need your insight and your dreams and your contributions. Hurry.

Seth Godin on Poke The Box & The Domino Project

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